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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

by on September 12, 2017

2016 saw mobile traffic overtaking desktop for the first time, and has continued its domination throughout 2017 so far.

The rise in mobile traffic looks like it is here to stay as compared with August 2016, desktop was leading the month at 50.61% with mobile at 44.41%, however the tables have turn in August 2017, where mobile has 52.64% of the share whereas desktop has fallen almost 10% behind with 42.75%.[1]

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Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

by on August 15, 2017

What are your opinions of chatbots?

2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of the interaction, resulting in a human representative having to step in. This caused the social media giant to scale back its AI ambitions.

The end of July also saw Facebook experience adverse results and having to shut down their experiment. The social media giant’s AI researchers were attempting to teach the chatbots how to negotiate, however the bots identified as Bob and Alice deviated from the scripted conversation and continued communicating in their own manner meant to imitate human speech. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

by on June 21, 2017

10 years ago customer service was a very different concept.

Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant.

Customers still expected great service however they weren’t in as much of a hurry as they are today, with demand for instant service growing.  “57% of online customers say they are very likely to abandon their purchase if they can't quickly find the answer to their question.”[1]

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