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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.


What every business owner needs to know about the cloud

by on October 15, 2015

As a business owner, chances are that you have definitely heard of 'the cloud' but are harbouring some suspicions about precisely how valuable or relevant it would be to your business.

This is especially likely if you have spent much time listening to the many technology professionals whose expertise and interests are in traditional on-premise computing. Graphics by Shutterstock


Movers & Groovers : Netmetix Ltd expands senior management team

by on July 31, 2012

Midlands IT expert Netmetix Ltd has expanded by adding two new members to its senior management team.