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How to optimize the conversion ratio … Cloud IQ

How to optimize the conversion ratio … Cloud IQ

by on October 26, 2016

Cloud IQ are the conversion optimisation experts.

For 3 out of every 5 businesses with an online presence, the Conversion Rate Optimization or CRO is absolutely crucial to their marketing strategy.

It may be the case that a company's web sites have been doing well for a number of years, with significant traffic being brought to the site by the main channels (Search engine Optimization, Pay-Per-Click, Social Media, Backlinks and others). The content, design and on-site experience seems to be working to entice visitors that visit their different sites to stay and have a look around. [more…]

#CartAbandonment / Can luxury retailers get #Ecommerce right?

by on May 25, 2014


Pricing strategies and comparison sites … MoneySupermarket, GoCompare, / Comment from cloud.IQ

by on February 13, 2014


Abandoned carts are good for business : James Critchley, cloud.IQ

by on January 9, 2014

James Critchley of cloud.IQ writes .. 75% of Brits admit to abandoning carts online (OnePoll) but for too long there has been a misconception that this figure only represents lost opportunities and sales. In reality, with a shift in perspective and a savvy remarketing strategy in place, abandoned carts present a fantastic opportunity to boost profits and aren’t a bad thing.

A typical consumer will research around five retailers and products online, looking at everything from price to delivery charges, return options and stock availability before buying. Your site needs to be one of those five. The challenge is to engage with a customer during this period and not be disheartened if they don’t convert straight away. Also, consider the fact that many shoppers will browse online during a lunch break, but convert at home in the evening, towards the end of the week. Only when consumers are 100% sure will they take the final step to part with their hard earned cash.  More news from cloud.IQ


What are transactional emails and why are they so important? : Cloud.IQ

by on January 7, 2014


Top tips & pitfalls from 3rd party cart recovery software – cloud.IQ

by on December 13, 2013

More and more businesses in this day and age are choosing to move their high street stores online. Some opt to house a mixture of the two, whilst others choose to offer solely web-based stores.

However, with a web-based store, there are certain issues that may arise. Such issues include shopping cart abandonment, a slow connection, a lack of traffic and a lack of purchases. Read On ...


Top ten items sold online / cloud.IQ

by on December 10, 2013


In this day and age, you can buy almost anything on the Internet. From clothing to everyday household products, to rare diamonds and expensive foods, the World Wide Web boasts a treasure trove of objects.

However, certain products are a great deal more popular than others. Read on to learn of the top ten high margin products.Read ON


cloud.IQ have won Accelerator London Business Incubator of the Year 2013

by on December 9, 2013


cloud.IQ News: More than £1 billion left abandoned in carts on Mega Monday

by on December 4, 2013


Checkout anxiety : 5 reasons your customers abandon their cart, and how to fix them (infographic) / Cloud.IQ

by on December 2, 2013

Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition.