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Research : 30% of CMOs will be let go – are you one of them?

by on January 22, 2018

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According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.

In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption of a larger role as the custodian of the customer experience. [more…]

New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

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Bringing your customer communications into the 21st Century … White Paper

by on May 11, 2017

When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.

These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.

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Events : CMOs, CEOs and digital leaders from the world’s top brands tackling the major issues in media, marketing and new technology – Modern Marketing Summits (MMS)

by on May 16, 2016

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Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

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Events : ad:tech for brands .. new site is now live / Daniel Brain

by on August 8, 2015

Daniel Brain writes ... The new ad:tech London website is live!

Check it out for details of all the brand/agency/media CEOs, CMOs & digital leaders talking content, data & tech on 13-14 Oct plus a $50k Unilever investment pitch!

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iStrategy London / 30th September – 1st October 2013 / Make social, mobile and other digital technologies work for your business

by on July 4, 2013

The perfect place to build a professional network, find business partners, generate new ideas and learn / iStrategy Global Digital Media Conference | Fresh Marketing News | Scoop.it

iStrategy London is a two-day digital and social media conference taking place on 30th September – 1st October 2013 at Twickenham Stadium, London. The event brings together global thought leaders and senior executives from leading brands to learn, network and knowledge share. Book Now

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