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Latest : Coast launches their first referral marketing campaign powered by Mention Me

Latest : Coast launches their first referral marketing campaign powered by Mention Me

by on July 4, 2017

Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]

PrettyLittleThing pairs with Doddle ….eDelivery

by on August 20, 2016

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Jayne O’Keefe, formerly of M&S, joins occasionwear retailer in newly created role.

by on October 1, 2012

UK occasionwear retailer Coast has appointed Jayne O'Keeffe into the newly created role of marketing and e-commerce director.

O'Keeffe joins the Aurora Fashions-owned company from Marks and Spencer, where she was head of brands. She will be responsible for working with the Coast executive team to define and communicate the brand positioning for coast as the "occasionwear specialist on the high street, bringing it to life across all channels". [more…]