Coca-Cola
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.
It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.
Specialist B2B PR and communications agency, Limelight, has been appointed by BD Network to support its business development with a targeted approach to PR. Limelight was selected due to its experience in the marketing industry and its ideas to enhance the sales environment for BD Network.
BD Network joins a portfolio of Limelight @LimelightPR clients working within the media, technology, professional and retail services sectors, all with the aim of growing their business through a more commercially creative approach to communications.
Limelight will be managing a proactive media and thought leadership programme, supported by creative campaigns to ensure BD Network receives the recognition it deserves among its core target markets. [more…]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.
Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]
Coke brings back its polar bears for the holidays https://t.co/YaTgwOl43r pic.twitter.com/Y3jjMMZqwT
— Ad Age (@adage) November 21, 2016
Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.
Coca-Cola, Adidas and Nike are most associated brands
Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience.
The partnership will build a bridge between the physical world of consumer products and brand promotions and digital on handheld devices.
Fans of Angry Birds around the globe will be able to interact with the most popular mobile game of all time thanks to Zappar’s scanning functionality, which has been embedded within the recently released Angry Birds Action!
By Hannah Campbell, Operations Director at The Work Perk
A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out.
In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now made the decision to change tack in order to “enhance customer relations, build stronger brands and improve the quality of the marketing we are carrying out.”
This raises the question: why is a global brand such as Coca-Cola looking to change its marketing strategy? The answer lies in what consumers have come to expect from marketing in recent years. With consumers now more digitally engaged than ever before, brands must consider their messaging and the channels they use to engage with consumers.
CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. [more…]
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Victoria’s Secret is set to be taken private as a controlling stake in the business is acquired by investment firm Sycamore Partners.
In today’s advanced and modern era, business marketing has never been easier. 
UK gift card and voucher sales continue to grow despite adverse trading conditions
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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