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Shaken & Stirred - Influential Brand Profiling and Positioning

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Women for Women : “Celebrating women in the research industry”

Caitlin Thomas writes in her blog … Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).

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Research : “All about the poor brand association for sponsors of Euro 2016 among fans” / RadiumOne

Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne. Coca-Cola, Adidas and Nike are most associated brands

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Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience. The partnership will build a bridge between the physical world of

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action! Read More »

The big brands have spoken: quality not quantity comes out on top … Hannah Campbell

By Hannah Campbell, Operations Director at The Work Perk A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume

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Movers and Groovers : Paul Frampton promoted to chief executive of Havas Media Group UK and Ireland

CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global

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