Coca-Cola
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.
It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.
Specialist B2B PR and communications agency, Limelight, has been appointed by BD Network to support its business development with a targeted approach to PR. Limelight was selected due to its experience in the marketing industry and its ideas to enhance the sales environment for BD Network.
BD Network joins a portfolio of Limelight @LimelightPR clients working within the media, technology, professional and retail services sectors, all with the aim of growing their business through a more commercially creative approach to communications.
Limelight will be managing a proactive media and thought leadership programme, supported by creative campaigns to ensure BD Network receives the recognition it deserves among its core target markets. [more…]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.
Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]
Coke brings back its polar bears for the holidays https://t.co/YaTgwOl43r pic.twitter.com/Y3jjMMZqwT
— Ad Age (@adage) November 21, 2016
Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.
Coca-Cola, Adidas and Nike are most associated brands
Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience.
The partnership will build a bridge between the physical world of consumer products and brand promotions and digital on handheld devices.
Fans of Angry Birds around the globe will be able to interact with the most popular mobile game of all time thanks to Zappar’s scanning functionality, which has been embedded within the recently released Angry Birds Action!
By Hannah Campbell, Operations Director at The Work Perk
A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out.
In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now made the decision to change tack in order to “enhance customer relations, build stronger brands and improve the quality of the marketing we are carrying out.”
This raises the question: why is a global brand such as Coca-Cola looking to change its marketing strategy? The answer lies in what consumers have come to expect from marketing in recent years. With consumers now more digitally engaged than ever before, brands must consider their messaging and the channels they use to engage with consumers.
CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
