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18-country product content deal for Nielsen Brandbank

18-country product content deal for Nielsen Brandbank

by on November 13, 2017

Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries.

The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to the manufacturer’s retail and wholesale partners.

 

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Websites designed to automatically display content in the most appropriate way / Internet Advertising Bureau UK (IAB)

by on September 30, 2013

Research released today by the Internet Advertising Bureau UK (IAB) reveals that 11% of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using.

Called ‘responsive design’, the content is optimised to reflect whether a consumer is using a PC, laptop, tablet or smartphone to visit the website. The research, from the third wave (August 2013) of the IAB’s study on the prevalence of mobile optimised websites amongst leading advertisers in the UK, reveals the 11 using responsive design are Peugeot, Nissan, Direct Line, Go Compare, Sainsbury’s Bank, Sky, EE, Microsoft, Colgate-Palmolive, the Department of Health and Chanel.  www.iabuk.net [more…]

Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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