A new eBook published today by Collinson Latitude highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide. It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme […]
James Berry,E-commerce Director at Collinson Latitude is of the opinion it’s the ‘mass affluent consumer’ loyalty managers should be targeting specifically – those that are frequent flyers, regular hotel stayers and bigger spenders. Research from Collinson Latitude tells us apathy towards
Reviving the customer loyalty experience for the Mass Affluent Consumer Read More »
Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success. This is especially true when other elements of the buying decision,
New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning).
The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic
Incremental revenue experts Collinson Latitude are urging mobile operators to engage their customers with more innovative benefits and lifestyle products to improve value and reduce customer churn. Collinson Latitude director Janet Titterton says: “Most telecom providers fail to take the
