communications
Good leaders are defined by their ability to communicate.
Communication isn't about selling an idea; it isn't about 'winning people round,' either.
Communication in leadership is about inspiring others to be the best that they can be in any given situation.
Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.
When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.
These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
Understand. Create. Deliver. Measure.
Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video
Healthy eating trumps dieting / Insight Engineers http://t.co/hkkk0Fljb9 … pic.twitter.com/pJWrNq7jtC
— Will Corry (@slievemore) October 1, 2014
The Future of Communications and the Modern Communicator - Mynewsdesk http://t.co/lc1jIyGsrT … via @mynewsdesk_uk pic.twitter.com/aNBqNw4oZc
— Will Corry (@slievemore) May 6, 2014
Fast-growing digital marketing and social media agency swoops to bolster ranks
London, United Kingdom, 18 March 2014: Dan Purvis has been appointed as Vice President of Strategy at Socialable, a digital marketing and social media consultancy. Founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock, Socialable has more social proof than any other European social media and digital marketing agency and is seeking to capitalise on its recent rapid growth.
Purvis’ remit is to grow Socialable’s clients’ businesses, expand the agency’s portfolio, and enhance Socialable’s services, all of which will help Socialable to continue expanding. With 15 years’ experience, Purvis brings with him a wealth of agency and in-house marketing, social media, communications and PR experience. [more…]
Alyson Button Stone writes ....
For Kurt Shaver of The Sales Foundry, Nimble has quickly established itself as his favorite Social Relationship Manager. Recently he interviewed our CEO, Jon Ferrara. Highlights of the interview include:
- Learn how to leverage the 5 “E”s of social business
- The benefits of empowering social employee
- What Jon sees for the future of social selling tools and techniques
- How Nimble “automagically” pulls together contacts, calendar, communications, and social signals into one place
- How sellers can “walk in the digital footprint” of prospects
- What social app is the best for learning what someone cares about
- Listen to the full interview here (31:44)
Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most popular social channels (Facebook, Twitter and LinkedIn) in one easy-to-use, Web-based solution.
Lobster Digital Marketing are a leading social media marketing company based in Cardiff, UK. Improve your website exposure to your target market, reach out and connect with your ideal customers and improve your brand recognition with services and products from Lobster Phone: 029 204 87822
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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