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The four aspects of great communication for a modern leader

The four aspects of great communication for a modern leader

by on May 8, 2020

Good leaders are defined by their ability to communicate.

Communication isn't about selling an idea; it isn't about 'winning people round,' either.

Communication in leadership is about inspiring others to be the best that they can be in any given situation.

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Unified communications: aligning sales, marketing and every department

Unified communications: aligning sales, marketing and every department

by on August 29, 2019

Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Research : Healthy eating trumps dieting / Jeff Deighton, insight engineers

by on October 1, 2014

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The future of communications and the modern communicator / Deirdre Breakenridge, CEO of Pure Performance Communications

by on May 6, 2014

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Movers and Groovers : Socialable hires Dan Purvis to be Vice President of Strategy

by on March 17, 2014

Fast-growing digital marketing and social media agency swoops to bolster ranks

London, United Kingdom, 18 March 2014: Dan Purvis has been appointed as Vice President of Strategy at Socialable, a digital marketing and social media consultancy.  Founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock, Socialable has more social proof than any other European social media and digital marketing agency and is seeking to capitalise on its recent rapid growth.

Purvis’ remit is to grow Socialable’s clients’ businesses, expand the agency’s portfolio, and enhance Socialable’s services, all of which will help Socialable to continue expanding.  With 15 years’ experience, Purvis brings with him a wealth of agency and in-house marketing, social media, communications and PR experience. [more…]

How Nimble “automagically” pulls together contacts, calendar, communications, and social signals into one place

by on January 3, 2014

Alyson Button Stone writes ....

For Kurt Shaver of The Sales Foundry, Nimble has quickly established itself as his favorite Social Relationship Manager. Recently he interviewed our CEO, Jon Ferrara. Highlights of the interview include:

  • Learn how to leverage the 5 “E”s of social business
  • The benefits of empowering social employee
  • What Jon sees for the future of social selling tools and techniques
  • How Nimble “automagically” pulls together contacts, calendar, communications, and social signals into one place
  • How sellers can “walk in the digital footprint” of prospects
  • What social app is the best for learning what someone cares about
  • Listen to the full interview here (31:44)

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Unify all of your contacts, emails, calendar activities and social channels in one easy-to-use, web-based solution / Lobster Digital Marketing

by on December 2, 2012

Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most popular social channels (Facebook, Twitter and LinkedIn) in one easy-to-use, Web-based solution.

Lobster Digital Marketing are a leading social media marketing company based in Cardiff, UK. Improve your website exposure to your target market, reach out and connect with your ideal customers and improve your brand recognition with services and products from Lobster Phone: 029 204 87822

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