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Bloomberg Television launches a major European brand campaign targeting professionals, international business travellers and commuters across London

by on January 24, 2014

www.bloomberg.com/tv

London, 24th January 2014. Bloomberg Television, the multi-platform 24-hour business and financial news network, launches a major European brand campaign this week targeting professionals, international business travellers and commuters across London.

The month-long digital outdoor campaign will place the network's leading regional anchors, Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight to promote the channel’s flagship morning programmes, ‘Countdown’, ‘On the Move’ and ‘The Pulse’ which air weekdays from 6am – 11am GMT.

Bloomberg Television delivers critical information, smart conversation and market moving news to give executives and professionals the edge they need to be at the very top of their game. The network's key business and financial news is seamlessly integrated across television, online and mobile platforms, allowing viewers to engage with the content wherever they are. [more…]

Movers & Groovers : Andrew Mercer (ex Radio Times) has joined Scout Media

by on May 16, 2012

Former Radio Times advertising director, Andrew Mercer, has joined Scout Media, publishers of Scout London, the free weekly magazine for London’s social life. Mercer is developing tailored print ad packages for advertisers ahead of the Olympics and bolstering Scout London’s integrated advertising proposition across its print, online and mobile device editions.

[more…]