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IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012 Generates £14bn in sales, equals £14 for every £1 spent 4 in 10 Britons online a month visit a price comparison site London, 21 January, 2014: […]

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion Read More »

Advertisers spent over £800m in 2012 on Online Performance Marketing activities

UK’s first ever study on the Online Performance Marketing industry / PwC UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on

Advertisers spent over £800m in 2012 on Online Performance Marketing activities Read More »