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compelling content

Make your prospects stop…read… think… behave… differently

by on April 28, 2014

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Top B2B marketers are attracting customers by producing content about future client’s interests. Are you?

by on October 14, 2012

The rules of marketing have changed. The days of pushing ads at prospects are over. Top B2B marketers are attracting customers by producing content about client's interests. Are you?

TheMarketingblog ‘Disruptive Innovation’ plan enables B2B  marketers to efficiently produce compelling content and grow traffic & revenue.

Who else wants to generate over £500k of proposals? [more…]

‘Four Building Blocks of B2B’ and how they aid the “surround the customer approach

by on June 13, 2012

At ABM’s Annual Conference on April 29, Jack Griffin talked about the Four Building Blocks of B-to-B and how they aid the “surround the customer approach” of b-to-b. “The customer is now the center of the realm,” said Griffin.

“We need to look to our customers, the ability to aggregate that customer, understand that customer through data and ultimately deliver compelling content and solutions as the core organizing principles of what this business is all about.” [more…]