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cloud.IQ / Tips on creating remarketing emails and example cart abandonment emails

by on November 12, 2013

James Critchley, CEO of cart recovery specialist, cloud.IQ says that with the right technology designing a good set of remarketing emails is easy. Here are some guidelines on how to build an email that is likely to reengage customers who have abandoned an online purchase.

Cloud.IQ recently commissioned an independent survey of 2,000 online shoppers, which revealed that 88% of people say they are open to online retailers following up by email after they abandon an online purchase and over a third (35%) say they actively welcome the assistance.

But whilst consumers welcome follow up emails in principle, it’s a fine line between engaging and not. Getting the message right and delivering it at the right time, with the right frequency is critical to success.

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