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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

Greene King is offering IPA fans the chance to win stateside trips

by on July 25, 2015

Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.

East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.


Haywards pickles launches £750k brand-building campaign with Metro

by on April 24, 2014

Nine month media partnership to encourage consumers to ‘Liven up their food’ -

Today the UK’s leading pickled vegetable brand, Haywards, announces a nine month media partnership with Metro. The activity, based around Haywards’ tagline ‘liven up your food’, is designed to increase brand awareness and penetration of the pickled vegetable category with a younger, more male focussed audience.


Dominos, Contiki, Vodafone and The Guardian add Refreshers to their student marketing calendar

by on January 27, 2013

Freshers’ is traditionally the time of year when brands put their energies into targeting the youth market, however have created a new online media platform to give brands the opportunity to add a new event to their student marketing calendar - Refreshers Wall.

Refreshers Wall, the national student year planner, is an online media platform where brands can host offers, competitions, editorial content and videos specifically targeted at a student audience. Over 60 leading brands across entertainment, travel, food and drink, recruitment and fashion sectors have got involved.