compliance
To be honest, we have all been at a predicament where we have to send a very confidential file over the internet, and we have a lingering question in our minds?
Will our file reach the destination securely?
The truth is the minute you send information via the internet; whether it is done through an email or from the cloud, it is susceptible to hackers or interceptors who are impatiently waiting to get their hands on sensitive information.
When is 'independent' not 'independent' when it comes to judging prize promotions?
If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.
A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.
They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.
Here are our six top tips for running an Advent promotion: [more…]
Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.
However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.
Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.
So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]
A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.
It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. [more…]
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.
So here is our top ten list of things to do to avoid problems with social media prize promotions.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
