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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

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New Confused.com ad from Karmarama with James Corden

New Confused.com ad from Karmarama with James Corden

by on August 4, 2016

Confused.com, the first car insurance comparison site, will once again lead the industry as it announces plans to be a one-stop, money-saving shop for Britain’s 45.5 million motorists.

The company has taken the category to the next level by specialising in car savings – simplifying its proposition by focusing solely on drivers, to champion consumer rights and road safety.

With an estimated combined revenue of £800m,  the price comparison sector is one of the UK’s biggest advertisers, with a 12% increase in ad spend to £120m in 2015.   A marketing war has led to diversification of products among the industry, including telecoms and energy savings. However, with over two thirds of consumers now researching an insurance product using a price comparison site, the sector faces a major challenge as consumers struggle to differentiate between them.

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Could your start-up scoop TNBT Award 2016, and win a $50k Unilever pilot?

by on July 7, 2016


Unilever has embarked on its latest mission to discover tomorrow’s marketing and advertising technology influencers with the launch of startup competition The Next Big Thing 2016. The pitch and award initiative will connect the most disruptive startups with Unilever’s brands at a new innovation-focused ad:tech event this November. [more…]

Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

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Pricing strategies and comparison sites … MoneySupermarket, GoCompare, Confused.com / Comment from cloud.IQ

by on February 13, 2014

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Events : 40+ brand speakers in one day: Social media results for PR & Comms Conference

by on August 14, 2013

Social Media Results For PR & Comms Conference – Interact & Influence

Fresh, Advanced Engagement & Content Techniques Which Influence Key Audiences & Maximise Social Media ROI For PR & Comms

A One-Day, Industry-Led Conference & Networking Event, 19th November 2013, Hotel Russell, London. PLUS! Two Separately-Bookable, Post-Conference, Half-Day Workshops, 20th November 2013:

AM) Measuring The Unmeasurable: Ascertaining The Value & ROI Of Your Coverage PM) Twitter & Facebook: Advanced Engagement & Content Which Delivers Results.

Download Brochure Here. Book Online.

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Confused.com the first to mock Simon Cowell in stunt | PR Examples

by on August 4, 2013

From prexamples.com - Quickest off the mark to take advantage of Simon Cowells allegedly fathering a child by his friend’s wife, Confused.com have launched a high-waisted babygro.

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Here’s that Confused.com “blowjob” ad – and will it be banned?

by on July 17, 2013

Some of the comments about this Confused.com "blowjob" ad. Watch it and tell us if we have got it wrong.

The ASA has already received 20 complaints about the ad, mainly for it being “offensive, distasteful,” and “suggestive of sexual activity,” an activity known as “dogging.” This is what Joby Russell, marketing director of Confused.com, said about the complaints: “Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been sorting out her shoelace.”

My o/h has just seen this ad and was so shocked he pressed rewind to see if he'd misunderstood. He then rewound it again and asked me as I hadn't seen it before and wasn't watching, before rewinding it AGAIN and asking eldest DD (18) Cue family discussion and giggling. General consensus to the question "blowjob" ad....YES

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