Get in Touch

Consumer Acquisition

Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

[more…]