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consumer behaviour

Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: -

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.

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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

by on September 5, 2014

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.

Here are some of the more relevant nuggets and what they mean for brands and retailers:

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Events : Chinwag Psych – Here’s your link to a special 15% discount code

by on March 10, 2014

About Chinwag Psych Here’s your link to a special 15% discount code:

Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing.

Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour  and how changes to our routines can enrich the way we work. For more information and to book go to: http://psychmatters.co/chinwag-psych/

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Special issue of theMarketingblog showcasing Meteor PR

by on October 15, 2013

Meteor is a boutique B2B public relations consultancy, primarily serving organisations that provide digital marketing-related services or insights into consumer behaviour and the advertising industry.

Here is a special issue of theMarketingblog showcasing Meteor PR

Meteor offers a wide range of PR and marketing services. Just get in touch to find out more about how they can deliver top quality work and great results for you!   Office: +44 (0)20 3544 3570 Mobile: +44 (0)780 313 1144

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E-Commerce: How same-day delivery will change retail / IRX 2013

by on March 7, 2013

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Coupon redemptions are up 14% / Valassis

by on September 18, 2012

Coupon redemptions double in three years

The growth in coupon redemptions is continuing strongly, according to the latest industry data released by Valassis, the UK’s largest coupon and voucher services provider.

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Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

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