consumer behaviour
Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers
This year, it is definitely a slightly more positive picture: -
•An increase in spend on presents and cards•A slightly wider circle of giving•A small but growing proportion choosing a Christmas vacationThis has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.
As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA
While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.
Here are some of the more relevant nuggets and what they mean for brands and retailers:
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E-commerce sales will reach $327 billion by 2016, according to Forrester Research.- Consumers will be purchasing everything from $12 shampoo to $3,000 handbags - maybe even cars - online.
- Same-day-shipping services are changing consumer behaviour - and fast.
- Google May Take a Whack at Same-Day Delivery
- E-tailers embrace same-day delivery, but U.S. shoppers shrug ...
Coupon redemptions double in three years
The growth in coupon redemptions is continuing strongly, according to the latest industry data released by Valassis, the UK’s largest coupon and voucher services provider.
Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
