Aperol hits record sales at Waitrose
Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.
consumer engagement
Your ice cream will be created just for you in a one-off production run / Ben & Jerry’s
Name and gain your own personal ice cream with Ben & Jerry’s | PR Examples From prexamples.com – In a Walkers-esque stunt, Ben & Jerry’s have taken to the twittersphere asking their fans to create their very own core flavour.
Is your mobile strategy in motion? / Scott Forshay
The transitive functions of the mobile channel provide the consistent messaging and engagement capabilities necessary to deliver a transmedia marketing model – a model that ensures a balanced, cross-medium experience with the brand across the continuum, constantly engrossing consumers with …
Is your mobile strategy in motion? / Scott Forshay Read More »