Get in Touch

consumer goods

Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

[more…]

Events / Mobile Marketing Live – 3 October 2013 London

by on September 13, 2013

Welcome to Mobile Marketing Live

3 October, 2013, London | Call us now on +44 (0) 207 183 2920 Book Now

The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.

The Conference Programme consists of two streams, running concurrently, with speakers drawn from a host of global brands across multiple sectors including Retail, Financial Services, Technology, Publishing, Consumer Goods and the Charity Sector. [more…]

Mobile Marketing Live / The latest developments in mobile advertising, mobile messaging, mobile payments, location-based services, mCommerce and more

by on September 8, 2013

Welcome to Mobile Marketing Live

3 October, 2013, London | Call us now on +44 (0) 207 183 2920

The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.
Book Now

[more…]

Are you becoming increasingly conscious about where your consumer goods come from?

by on September 6, 2013

Big Style Without Big Business

If you’re like a growing number of shoppers, you’re becoming increasingly conscious about where your consumer goods come from. It’s hard not to be concerned when you’re hearing about the terrible conditions for employees in major chain stores.

Shopping local is getting more popular by the day, and people are embracing many different strategies to get the things they need without giving money and support to companies they don’t like. If you like to stay on top of the latest fashion trends, you may wonder how you can shop well and look good at the same time. Depending on your personal style, there are a number of options available to you. [more…]