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The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Global study shows consumers more likely to buy products endorsed by ‘real people’

Global study shows consumers more likely to buy products endorsed by ‘real people’

by on December 1, 2016

Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), findings that may have critical implications for brands seeking trust and engagement among consumers.

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