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Successful marketing ideas for retail businesses 2020

Successful marketing ideas for retail businesses 2020

by on December 30, 2019

The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.

The competitors have similar products to offer, which means that you need to go the extra mile to entice customers enough to choose you.

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Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

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83% of UK consumers believe that their digital identity has financial value to brands which organisations ought to recognise if they wish to use it / Callcredit

83% of UK consumers believe that their digital identity has financial value to brands which organisations ought to recognise if they wish to use it / Callcredit

by on September 27, 2016

A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity.

Furthermore, 83% believe their data has a financial value which organisations ought to recognise if they wish to use it.

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UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

by on July 29, 2016

From online-only e-tailers to traditional bricks and mortar stores that have embraced the ecommerce boom, the last few years have seen the popularity of online shopping continuously rise.

Yet, despite the obvious benefits of having an online presence, such as lower costs, a wider reach and being able to offer a more extensive product range, many retailers also recognise that online can come with significant challenges.

For the majority of retailers the main challenge is one of engagement: “How can we keep our customers engaged throughout their online journeys, from discovery, through to checkout?”

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Hot weather drives strongest April to May growth in 10 years

by on June 17, 2016

The IMRG Capgemini eRetail Sales Index has revealed online sales growth of 17% year-on-year (YoY) in May, the highest growth rate witnessed since June 2015. The positive results suggest that the arrival of the hot weather had a more significant influence on shopper spend than uncertainty around the outcome of the impending EU referendum.

With an exceedingly strong performance for e-retail in May, the Index also recorded its highest month-on-month (MoM) growth rate between April and May for over 10 years. An increase in the average basket value – from £78 year-to-date in 2015, to £81 year-to-date in 2016* - was also realised. [more…]

Swearing, emojis and NSFW celebs: the quirks of marketing to Brits

by on May 19, 2016

With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business.

Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each demographic, research carried out by Mailjet throughout 2016 has upset quite a few assumptions marketers might have about how British consumers like to be approached by brands.

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[Research] … Three in four consumers feel they know more than the store associate

by on February 24, 2016

Over the past decade, the internet and smartphone revolution has changed the rules of shopping and presented retailers with the challenge of their lives as they strive to stay ahead of the digital curve.

Whilst retail companies have focused much attention on honing their online offering, a recent survey of 2,000 UK consumers by Manhattan Associates highlights that shoppers have become increasingly frustrated that their in-store shopping experience does not match the quality of their experience online.

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IoT is A-OK with consumers … ADI ‘Digital Trends Report’

by on December 22, 2015

As 2015 draws to a close, Adobe has released the findings of its 2015 ADI ‘Digital Trends Report’, which has revealed that consumers are embracing IoT technology with open arms.

The report found that 51% of smartphone owners have already interacted with a home IoT device, and based on analysis of over 20 million social engagements, 75% mention these devices in relation to joy, admiration, and anticipation.

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Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

by on December 4, 2015

Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign.  It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers.

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