TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Content Creation

Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

Erica Berger the founder of Catchpool writes .. Does it feel like you’re reading, watching, and listening to more information than ever before? Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned

Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR Read More »

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero Understand. Create. Deliver. Measure. What is Accelero? Is Accelero unique? Why is Accelero being launched now? Is it being sold as one product? What difference will a client’s

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool Read More »

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package Read More »

“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just

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