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How to design great content without expensive software

How to design great content without expensive software

by on March 24, 2017

Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.

However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:


Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Is lead generation important to you? … Get your own ‘result driven’ bespoke newsletter

by on February 17, 2015


Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?


Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video


Save time by outsourcing your website and SEO content

by on February 3, 2015

Do you want an amazing web presence for your business that really attracts customers with fresh exciting content? This is certainly the goal of anyone who starts a website for their business.

However, achieving this goal is often more difficult than it looks. Producing a steady stream of fresh content that is optimised for search engines but also engaging for your human audience is time-consuming and difficult. Save time and outsource your website and SEO content.


“The top marketing challenge in 2015 – producing content that engages”

by on January 31, 2015


New research about Digital Media, Content Creation and Corporate Reputation Driving

by on July 18, 2014


“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

by on April 4, 2013


Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace.Social media was all the rage, and blogging was, well, old and worn out. [more…]