Content Creation
by Will Corry
on March 24, 2017
Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.
However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:
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by Will Corry
on February 4, 2016
Erica Berger the founder of Catchpool writes ..
Does it feel like you’re reading, watching, and listening to more information than ever before?
Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?
You’re not alone. But I’m sure you knew that already…from social media, of course
Or, as I like to call it, “peak content.” [more…]
by Will Corry
on February 16, 2015
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
[more…]
by Will Corry
on February 11, 2015
Understand. Create. Deliver. Measure.
Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video
[more…]
by Will Corry
on February 3, 2015
Do you want an amazing web presence for your business that really attracts customers with fresh exciting content? This is certainly the goal of anyone who starts a website for their business.
However, achieving this goal is often more difficult than it looks. Producing a steady stream of fresh content that is optimised for search engines but also engaging for your human audience is time-consuming and difficult. Save time and outsource your website and SEO content.
[more…]
by Will Corry
on August 7, 2013
AD2ONE and Starcom broker month-long campaign showcasing new Honda Jazz-
AD2ONE, the UK’s largest, independent, digital advertising sales house and Starcom, the human experience company, have today negotiated a deal that sees Honda as the first premium advertising partner for the new BT.com site. [more…]
by Will Corry
on April 4, 2013
Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.
Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace.Social media was all the rage, and blogging was, well, old and worn out. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.