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New survey shows content campaigns are being measured using wrong KPIs

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category.   The new “Content Leadership & Innovation Award” will

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Content marketing is no longer a cool experiment for UK supermarkets

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print

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Shell lights the way with top prize at the 2018 World Media Awards

Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard

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World Media Awards 2018 shortlist revealed

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta,

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