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The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

ByBox appoints Limelight to support UK and international business growth

ByBox appoints Limelight to support UK and international business growth

by on August 2, 2017

Limelight appointed by ByBoxLondon, 2 August 2017: Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.

Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage. [more…]

Workshop: "Creating an effective Content Marketing Strategy in a day”

by on March 23, 2017

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Overcoming content shock with compelling marketing

Overcoming content shock with compelling marketing

by on February 16, 2017

Content is king, or so we’ve always been told.

We’re led to believe that customers have an attention span of zero – stop entertaining them and they’ll find another business that does in the click of a button. So the response is content, content and more content.

Blogs, social media, whitepapers, infographics, videos – whatever your weapon of choice, keep throwing it out or people will lose interest. And therein lies the problem.

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Five obstacles to genius content marketing

Five obstacles to genius content marketing

by on February 8, 2017

By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards

As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more?  When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?

Entry to the World Media Awards is open until 16th February. [more…]

Events : Search Elite will blow the doors off search marketing …9th May 2017

Events : Search Elite will blow the doors off search marketing …9th May 2017

by on January 26, 2017

The date has been announced for Search Elite, @thesearchelite the conference that will change the way people do search marketing and make more money for their online business www.searchelite.co.uk

On 9th May 2017 the best minds in the search industry, the search marketing elite, will gather together to deliver a conference that has one clear objective – to show people how to make significantly more money from their online business through search marketing.

Search Elite will deliver a specific and focused programme using speakers that have been selected based on their particular skills and outstanding success in search marketing.  A line-up of visionary keynotes will deliver a programme that has been created by Search Elite, in consultation with a panel of digital marketing experts - the Search Elite advisory board. The programme is clear and streamlined and it goes straight to the heart of the matter.

For sponsorship and speaker enquiries email craig@searchelite.co.uk

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World Media Awards – for International Content-Driven Advertising

World Media Awards – for International Content-Driven Advertising

by on November 8, 2016

Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

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Measurement budgets increase as content marketers see issue as critical, finds study

by on October 17, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.

73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.

When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.

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Is it better to outsource services than sticking to in-house operations?

by on October 15, 2016

Starting a business can be extremely exciting but it can also be very risky.

The best way for your business to be successful is to reduce as much overhead cost as possible and free up your time so that you can focus on revenue generating projects.

There are several jobs that would be best if they were outsourced rather than handled within the business for a variety of reasons. [more…]