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How to write blog posts that drive real business results!

by on September 6, 2016

This actionable guide teaches you how to write blog posts that drive real business results!

Not only does this eBook explain how to write great blog posts, it also walks you step-by-step through exercises designed to help you put this knowledge to work right away in your own content!

Download now and start writing great blog posts today!

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How to get instant access to 15 B2B marketing webinars

by on August 30, 2016

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[Infographic] .. Fact : “70 per cent of B2B marketers are using video – are you?”

by on April 2, 2016

Online media and the idea of marketing your business online has really begun to pick up the pace, with many businesses now delving into regularly using social media and trying to find new ways to reach out to their target audience.

Video has gradually increased in popularity for this reason but it is no wonder; YouTube is the second largest search engine in the world after Google with around 300 hours of video being uploaded every minute. Video is so popular that people are now making a living out of being ‘vloggers’.

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Ad sales show huge growth in engagement and branding campaigns .. Vibrant Media

by on March 31, 2016

Rich media, engagement and content marketing formats now account for two fifths (40.84 per cent) of campaigns booked through Vibrant Media’s UK head office, according to the original native ad company’s 2015 figures.

These figures incorporate all of Vibrant Media’s “International” ad sales, accounting for revenue from all countries except the USA and Canada.

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[PR] … Can journalism skills be transferred directly to the content marketing world?

by on March 1, 2016

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.

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3 essential ways to use content marketing for generating leads – exclusive download

by on February 13, 2016

Download this eBook HERE >>>>

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task.

So how do today’s marketers fill the funnel? They use content marketing.

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing

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How to heal your B2B content marketing & keep it healthy

by on February 4, 2016

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.

In this eBook, you'll learn:  How to diagnose common problems that hurt your content marketing efforts.  How to build a recovery plan to fix what’s ailing your content.  How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Graphic by Shutterstock

Get your eBook HERE ... ....

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27+ handy tools for better visual content marketing

by on February 1, 2016

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PR : “These contributors are quite right that PR’s moment could be now” .. Ian McCawley, MD Acuity PR

by on January 13, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

"PR has for a long time been held prisoner to the paradox that the industry is brilliant at proving its clients’ worth, while struggling to boost its own value in the marketing mix. That means a seat at the top table has been less attainable than is deserved.

The contributors in this article are quite right that PR’s moment could be now.

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Download : B2B content marketing shouldn’t hurt: 8 ailments and how to cure the pain

by on December 19, 2015

Content marketing is tough. But it doesn't have to hurt. If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice.

Free Download.

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