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Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

by on May 13, 2015

Getting your product sample into the hands of sports fans could prove to be super-profitable.

Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year.

Between them, they will attract over 1 million fans, as well as fierce competition amongst brands who all want the opportunity to get up close and personal with their target market.

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]

Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow

by on December 4, 2014

The Hotcow articles from theMarketingblog

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.  http://www.hotcow.co.uk/

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed. - See more at: http://www.hotcow.co.uk/#blog

Contact Hotcow on 0207 5030442

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