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Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

Getting your product sample into the hands of sports fans could prove to be super-profitable. Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being […]

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling. And

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Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow

The Hotcow articles from theMarketingblog Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.  http://www.hotcow.co.uk/ Interested in the latest news, insights and latest thinking

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