#contentmarketing
B2B Marketers .. Benefit from a great new content plan. Get your best B2B articles loaded into theMarketingblog.
Remember the plan also gives you unlimited coverage. A massive bonus.
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Load your own B2B articles into theMarketingblog http://bit.ly/2jQ5Rbn
Load your own articles into theMarketingblog https://t.co/BFvmtuc8fx pic.twitter.com/HZGGOaPLlx
— Will Corry (@slievemore) October 2, 2018
Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.
Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]
Latest Content News ...Nathan Sinnott writes ... Content marketing is big business these days. It’s a huge element of online marketing and has become a favoured lead generation tactic for many businesses, with good reason.
And, it’s not an easy task. There’s more to it than just posting content. The marketer must come up with a suitable, time appropriate topic, draft up the initial content, proofread and edit and then finally publish the piece.
Another recent content article from theMarketingblog “Content marketing generates three times more leads than outbound marketing”
It is shocking to think how much the world of direct and digital marketing has changed since the 90s. The first ever email was sent 46 years ago, and today technology has evolved into one of the most cost-effective forms of direct marketing.
Suddenly businesses were able to contact clients and prospects quickly with this brand new tool, and even today it still continues to be more popular than other channels like social media, display, and programmatic advertising. But what does the future hold?
Stop your content turning into Frankenstein’s monster. By @adamlewis10 #contentmarketing https://t.co/UFL1nyUxOU pic.twitter.com/HLWYZ9Af9B
— Bright Blue Day (@BrightBlueDay) April 12, 2016
Adam Lewis, @adamlewis10, head of social and content marketing at integrated agency Bright Blue Day writes...
![[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”](https://www.themarketingblog.co.uk/wp-content/uploads/2016/04/FotorCreated2-205x137.jpg "[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”")
Colin McKellar, Director at Every Cloud Digital writes
As many of my contacts will know, I launched Every Cloud Digital around 6 months ago and I am more than happy to admit, I was scared. All of my working life I have been employed and the thought of no regular salary filled me with trepidation.
I’ve been in sales for over 20 years and have done my fair share of cold calling from newspapers and Yellow Pages (remember them!). I will never forget the feeling of despondency if you had the temerity to tell your sales manager that you had no leads only to see a huge phone book being thrown in your direction, it’s pages already well thumbed.
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If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.
In this eBook, you'll learn: How to diagnose common problems that hurt your content marketing efforts. How to build a recovery plan to fix what’s ailing your content. How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Graphic by Shutterstock
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
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