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27+ handy tools for better visual content marketing

by on February 1, 2016


21 places to find social media content that your followers will appreciate

by on November 14, 2015

Are you struggling for time to maintain a blog but still want to provide some helpful content to keep your social media followers interested? You need to set up a schedule to share other peoples content.

Twelveskip have put together this infographic which shows 21 places to find that content, then why not use a tool like Hootsuite to schedule some posts throughout the day.


Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

by on June 25, 2015

Have you ever noticed how much quicker you get distracted online than you used to?

If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in 2000 to just 8 seconds in 2013. The most visible consequence of this has been the tendency for publishers to break online content up into ever smaller digestible chunks.

But are attention spans really shrinking in the way we think they are? The popularity of long running, intricately plotted series from the likes of HBO seem to suggest otherwise. The problem instead is one intrinsic to the online space. With online content saturation, it could be that our diminished attention spans have more to do with a growing tendency to be more selective with the content we consume online and to assess what we like and what we don’t like far quicker than we used to. [more…]

PPC : ‘Which ad is working the best?’

by on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.


Content Marketing : Download the free white paper – “How to be a brand journalist”

by on April 19, 2015

New study finds quality of brands' content sorely lacking

Only a third of the world's largest companies have high-quality site content based on human factors such as style and clarity and tone of voice (in addition to basics like grammar and spelling).


Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.


New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

by on March 5, 2015

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content

The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.


CMA Advance is a service matching brands with content marketing agencies

by on March 3, 2015

Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society

The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise across member agencies.

During a soft launch period, the CMA has successfully helped brands fight their way through the fiercely competitive content marketing world by matching their requirements to suitable member agencies with expertise in content marketing. The CMA has helped brands including Zurich Municipal, REED and The Children’s Society match their content marketing needs to agencies who can devise successful strategy and create effective content.


Thames Water appoints Headstream to enhance Twitter customer experience

by on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.


“B2B marketers are struggling to create content that actually drives results” – is this you?

by on January 1, 2015


Have you ever created a piece of content and wondered why it’s not generating any traction or buzz? Have you taken the time to write more than 1,000 words or create a slide deck to only be met with poor results?
Now before you start coming up with excuses, let me tell you that you’re not alone.