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Thought leadership in social media – an initiative from Hospitality and Catering News

Thought leadership in social media – an initiative from Hospitality and Catering News

by on March 4, 2015

We recently reported on an initiative from Hospitality and Catering News demonstrating thought leadership through research of the adoption and use of social media by restaurants, hotels, contract caterers and other providers of hospitality and catering services in their industry.

Now they have taken things a step further by holding a Roundtable event to discuss the findings of their research with a group of leading figures representing their industry. The event drew delegates from Twitter UK, a board director of Westbury Street Holdings/BaxterStorey, Mridula Baljekar award-winning cookbook author plus many other notable figures.

Copies of the report are available to readers of theMarketingblog and can be requested by sending an email to Hospitality and Catering News. [more…]

Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]