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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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Six critical marketing metrics your boss will actually want to know

by on July 25, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

[more…]

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

[more…]

How to achieve maximum ROI from your online campaigns / Conversion Conference London 29–30 OCTOBER 2014 / Register use MARKETINGBLOG14 for an extra 15% discount

by on October 27, 2014

Conversion Conference London 2930 OCTOBER 2014

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns.Renowned experts explain how to improve sales and dramatical increase your site's conversion rates.

Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]

New white paper / Do you understand the mathematics of social marketing? / Jason Falls

by on May 23, 2013

New white paper explains how to work backwards from financial goals

By Jason Falls One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.

Download the white paper here .

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