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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]