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Affiliate Window’s mobile update : 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015

by on January 10, 2016

Mobile Traffic Up, Average Order Value Down in Affiliate Window Q4 Report

Highlights include: Q4 2015 Mobile Performance

  • 47.46% of traffic originated from a mobile device – up from 46.93% in Q3 2015
  • 25.94% of traffic came from a smartphone – up from 24.48% in Q3 2015
  • 39.59% of sales originated from a mobile device – up from 37.19% in Q3 2015
  • 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015
  • Mobile traffic converted at 4.56% – up from 3.78% in Q3 2015
  • Mobile Average Order Value (AOV) was £64.60– down from £65.04 in Q3 2015

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Rakuten LinkShare’s results : Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers”

by on January 22, 2014

Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers. With the continued growth of mobile commerce, we needed the assurance that transactions on every device would be securely and accurately attributed.

Rakuten LinkShare gave us that peace of mind and enabled us to reap the benefits of a record-breaking Christmas shopping season.”

LONDON, UK– 22nd January 2014 – Today Rakuten Marketing announces that its affiliate arm, Rakuten LinkShare, saw strong growth globally for the 2013  Christmas shopping season, (1st November to 31st December). Along with double-digit growth for goods purchased on desktops, the company also reported unprecedented growth in sales of goods bought through smartphones and tablets.

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