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“Using effective targeting tools such as Google’s DoubleClick service for the Manchester Airport campaign” / Neil Marra, Creative Spark

by on February 12, 2013

Leading digital branding agency, Creative Spark today launch a campaign with Manchester Airport (part of M.A.G) to promote the airport as an alternative to London airports for long haul flights. Creative Spark’s campaign ‘Fly Manchester’ will be displayed across buses and on 48 sheet poster boards across West Yorkshire, a key target market for the airport.

Fly Manchester will have a big online presence that will reveal a real return of investment for M.A.G via Google's DoubleClick service. A key element of this highly targeted approach is specifically the Ad Exchange remarketing tool. Ads will be personalised to visitors on websites, offering valuable messaging.