creative
By Brian Bowman, CEO of ConsumerAcquisition.com
Need to feed the creative beast?
Most advertisers do. Creative fatigue sets in fast... and the larger your ad spend, the faster it sets in.
But creative fatigue actually isn’t your biggest problem. Your biggest problem is maintaining ROAS (return on ad spend). It’s in developing mobile creative good enough to replace your top-performing ads.
Confident, Creative, Communicators by Jeff Deighton, insight engineers
As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.
As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now.
Most digital marketers rely on good quality back links for improving a website’s DA and ranking on Google.
Betway, the global betting site, has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond.
The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. [more…]
Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor.
Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and its sister new business consultancy, Ingenuity.
Posted by: Matt Williams via MAA
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.
Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.
Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.
The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.
13 steps to starting your very own creative agency https://t.co/EedfD7Ukqp pic.twitter.com/ondCt35UCy
— TAXI (@designtaxi) April 14, 2017
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.