creative
By Brian Bowman, CEO of ConsumerAcquisition.com
Need to feed the creative beast?
Most advertisers do. Creative fatigue sets in fast... and the larger your ad spend, the faster it sets in.
But creative fatigue actually isn’t your biggest problem. Your biggest problem is maintaining ROAS (return on ad spend). It’s in developing mobile creative good enough to replace your top-performing ads.
Confident, Creative, Communicators by Jeff Deighton, insight engineers
As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.
As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now.
Most digital marketers rely on good quality back links for improving a website’s DA and ranking on Google.
Betway, the global betting site, has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond.
The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. [more…]
Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor.
Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and its sister new business consultancy, Ingenuity.
Posted by: Matt Williams via MAA
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.
Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.
Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.
The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.
13 steps to starting your very own creative agency https://t.co/EedfD7Ukqp pic.twitter.com/ondCt35UCy
— TAXI (@designtaxi) April 14, 2017
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Nothing is worse for staff wellbeing than a 
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began. 
Never before has the brand reputation mattered so much.
Getting the top rank position on Google is very difficult.