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Lack of data science skills presents major barrier to brands forming deep customer relationships

by on May 3, 2017

A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing.

Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths of marketers (40 per cent) believe a lack of data and analytical skills is preventing them from delivering effective customer relationship management (CRM) strategies.

You can view the full report here. [more…]

How to use your CRM system to increase the popularity of your hotel

How to use your CRM system to increase the popularity of your hotel

by on February 27, 2017

Running a hotel can be hard work – on top of house-keeping and serving customers their breakfast, you’re also responsible for marketing your business, welcoming guests and staying on top of your finances.

Luckily, it’s possible to rely on a customer relationship management (CRM) system like Eviivo to take some of the pressure out of your everyday management duties – but can you use these tools to increase the popularity of your hotel?

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Ebury boosts sales performance with NewVoiceMedia’s inside sales platform

by on December 7, 2016

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that [more…]

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.

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rais Selected for MassChallenge UK 2016 Accelerator

by on August 25, 2016

Today rais, one of the country’s leading customer conversion platforms for ecommerce, announced it has been selected to join MassChallenge UK, the most startup-friendly accelerator [more…]

Data Driven Business 2016 : 2 Days* 6 Tracks* Workshops* 60+ Speakers  *60+ Sessions* 800+ Participants

Data Driven Business 2016 : 2 Days* 6 Tracks* Workshops* 60+ Speakers *60+ Sessions* 800+ Participants

by on July 13, 2016

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New Websites : Welcome to the new look eSeller – the living eBook!

New Websites : Welcome to the new look eSeller – the living eBook!

by on April 25, 2016

The team at eSeller write ...

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business.

Being a ‘living eBook’, the content in each of these will be added to, will grow and evolve over time with regular updates and additions so the information you get is not only helpful, but bang up to date. http://eseller.net/

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Martijn Scheijbeler at Conversion World 2016 … Catch Martijn’s session and use the discount code CROmarketingblog to save up to 40%

by on April 5, 2016

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“Going conversion bananas in your pyjamas” …. Conversion World – 40% discount now available with the code ‘CROmarketingblog’

by on March 5, 2016

"Going Conversion Bananas In Your Pyjamas"  ... 20+ Conversion Rate Optimization experts in one place where everyone has easy access to – the internet

This is important. Reserve your place now and get a huge 40% discount with the code 'CROmarketingblog'. Yes it's a discount of 40%

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Conversion World – 40% discount now available with the code ‘CROmarketingblog’

by on February 15, 2016

Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.

However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.

This is important. Reserve your place now and get a huge 40% discount with the code 'CROmarketingblog'. Yes it's a discount of 40% 

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