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Conversion World – 40% discount now available with the code ‘CROmarketingblog’

by on February 11, 2016

Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.

However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.

This is important. Reserve your place now and get a huge 40% discount with the code 'CROmarketingblog'. Yes it's a discount of 40% 

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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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The Loyalty Awards 2015 – Is your company one of the finalists listed here?

by on April 7, 2015

Finalists 2015 announced! Massive increase in entries reflects vibrant loyalty business

A fantastic 30% increase in entries for The Loyalty Awards 2015 @loyaltyawards for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.

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Movers and Groovers : Senior promotions at award winning agency MC&C

by on February 13, 2015

MC&C, the UK’s smartest performance media agency (www.mcand.co.uk), today announced that after another strong year of growth, two senior promotions have been made within the agency.

Ian Prager has been newly appointed as MC&C’s Managing Director. Ian, who has been on the board of MC&C since October 2008, will step up from the role of Deputy Chairman. Prior to joining the agency, Ian held the role of Managing Director at CIA Direct. The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society. Ian will acquire the title from MC&C’s founder Mike Colling, who will take on the role of Chief Executive.

Caroline Dolan has also been promoted to MC&C’s of Head of Business Management. [more…]

Now – a comprehensive communication system at an affordable price / SWYX

by on January 15, 2015

SWYX is a software-based IP telephony solutions vendor. Apart from their website, there exists a ‘all-in-one’ software-a platform which features all the products and functions of SWYX.

The software dubbed ‘SWYX WARE’ brings everything on board including live chats and contacts of the SWYX staff so one can ask questions or lobby for an assistance right at home.

SWYX ware is individually tailored to meet the needs of both small and medium sized enterprises- it does this by connecting all various types of company communication into an aligned platform with a uniform user interface. http://www.swyx.com/

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Really Simple Systems releases Email Marketing / Mass emailing is completely integrated into the CRM

by on January 10, 2015

Mass emailing is completely integrated into the CRM

Really Simple Systems, @ReallySimpleSys one of the world’s largest providers of Cloud CRM systems launches it's Email Marketing module. The new module will enable sales teams to see detailed prospect interactions with individual marketing campaigns. [more…]

UGC / Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” is launched

by on November 17, 2014

Set to be the Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” takes inspiration from the home of the Tennessee whiskey, where each year a 26ft Christmas tree is built using Jack barrels in its hometown Lynchburg.

Inviting consumers to share and celebrate their own unusual traditions, the integrated campaign embraces the story of the brand, bringing it to life across all platforms.

Leading integrated agency Communicator developed the strategy and creative with the multifaceted media strategy developed by UM. The campaign crosses TV, static and digital OOH advertising, digital advertising, partnerships as well as social and eCRM. All channels drive Jack Daniel’s target drinkers and the millennial audience to the online hub

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How to automate email campaigns, generate hot leads for telesales departments and keep an up to date record of which customers have received each campaign / Liam Ryan, CallPro

by on November 11, 2014

Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.

Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'

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WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

Be Nimble. Everywhere you work

by on April 23, 2014

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