CRM
Blue Cross, the UK pet charity founded in 1897, has appointed M&C Saatchi Group following a competitive pitch. http://www.bluecross.org.uk/
M&C Saatchi will be working with Blue Cross to achieve a step-change for the charity, developing breakthrough creative to drive awareness, build engagement and increase support.
Their remit is all-encompassing, from data strategy to advertising, content, CRM, social media, consumer PR and media planning and buying. The appointment includes M&C Saatchi, M&C Saatchi Milk (data strategy), M&C Saatchi PR and Walker Media. [more…]
Any business that means business should have a customer relationship management (CRM) strategy.
In simple terms, CRM describes the ways in which an enterprise manages its customer relationships. Traditionally, CRM might have consisted of a database containing important customer information that would allow a business to do the following:
- Identify and target potential customers, manage marketing campaigns and generate sales leads
- Improve telesales, account and sales management through efficient sharing of information
- Form relationships with customers, improving customer satisfaction and building profits
- Garner the level of information necessary to know customers, understand their needs and deliver a high level of service
I love it when a 'leads result' plan comes together.
I have been road testing a new lead generation platform called StrategyMix for about two months now. The results have been excellent.
I increased the prospects in my sales funnel by 37% (May2013)- and of greater importance I was up 15% on my average monthly client billing for the month. That's why I am giving an early ***** to StrategyMix. It works when it comes to results. http://www.strategymix.co.uk/
A big word of thanks also to Marcus de Guingand, General Manager, StrategyMix UK. His help, enthusiasm and guidance made a lot of difference. Having had a very poor experience with the service levels of Constant Contact- it was very encouraging to get this extra level of interest etc, from Marcus. Will Corry, theMarketingblog [more…]
Advertisers targeting parents should be involving dads more in their campaigns, according to new research from AOL UK’s dedicated parenting website, Parentdish.
John Owen writes ... On Wednesday, 10 April at 4pm UK time, we will be staging the second in our 2013 Making Sense of Mobile series of webinars, looking this time at Mobile CRM.
2020 and 2020 Consulting have announced the consolidation of both brands to Jaywing.
The unified brand brings together Brand, Digital, Contact, CRM, Search, Social, Data, Analysis and Change Management to provide clients with specialist expertise that is capable of delivering any mix of disciplines.
Jaywing has a number of blue-chip clients, which include: first direct, Carlsberg, Vodafone, The Open University, the London Eye, Nestle, and Pepsico.
Martin Boddy, CEO, comments: “Over the past year, the business has undergone a number of changes, including a largely revamped management team and structure. Throughout this time, we’ve been working together much more closely to join up our expertise and bring clients the best of all worlds.
- Unify all of your contacts, emails, calendar activities and social channels in one easy-to-use, web-based solution / Lobster Digital Marketing
Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most ... read the complete article
cloud.IQ Launches powerful marketing Apps accessible to all
cloud.IQ, one of the UK's hottest TechCity start ups have launched its first set of digital marketing apps that aim to open up the integrated marketing world by giving all organisations access to the “big boys marketing toys”.
The new applications are the first of a series to be launched over the next few months and are focused on helping organisations convert more website visitors into sales by quickly adding a call-back service, deploying a cart recovery process and optimising their mobile websites. [more…]
Marketing Answers are established CRM specialists who have been advising clients on the best CRM solutions for over 14 years. This depth of experience, together with their long term perspective for their clients means that many of the 300+ clients have been with MAS for many years. MAS portfolio of established CRM Brands gives clients confidence that the can advise on the best CRM choice for their business
Nimble aims to bring greater insight to every contact. A contact is no longer a flat, static, business-card-like record of contact details that your sales person types in, the company says, but instead functions as a dynamic dashboard of social insight about the contact. Nimble has integrated with Foursquare for location engagement and shows shared connections from your social graph.
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".
- Get in touch: 07967 820334
- Email: hello@soul-london.co.uk
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
