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Cross-Channel Marketing

Signal Launches Global Strategic Consulting Practice to Help Businesses Engage with Always-On Consumers

Signal, the global leader in real-time, cross-channel marketing technology, today launched the company’s Global Strategic Consulting Practice. The practice will help enterprise-level companies navigate the complex landscape of cross-channel marketing. “Today’s consumers are always-on across mobile, online and offline environments,”

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Global Survey Finds Only Six Percent of Marketers Have a Single View of the Customer, Despite 90 Percent Reporting It’s a Top Priority

Lack of a Holistic Customer View Hinders Cross-Channel Measurement, Targeting and Personalization, According to Signal Report London – 25/03/2015 – Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA

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Digital Marketing and Technology Leader Neil Joyce Joins Signal as Managing Director, EMEA

LONDON – February 3rd, 2015 –Signal, the global leader in real-time, cross-channel marketing technology, today announced that digital marketing and technology expert Neil Joyce has joined the company as Managing Director, EMEA, where he will lead Signal’s sales and business

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Suite or Best-of-Breed? New research report finds neither digital marketing approach addresses cross-channel data and technology challenges

London: January 20, 2015 – In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither

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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

 Cross-Channel and Multi-Channel Marketing: One and the Same?   CLICKSQUARED   TFM&A 2012 Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing” Read More »