Get in Touch

customer acquisition cost

Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

[more…]

Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

by on October 9, 2016

[more…]