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Customer Acquisition

Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

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Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

by on December 12, 2016

Leading customer acquisition and engagement agency, STACK, has appointed Caroline Deput as Planning Director, marking a significant step in the growth of the agency.

Deput will take up her new position with immediate effect, reporting into James Champ, Chief Strategy Officer who was appointed in January this year.

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Events / Shift London – all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.

by on February 22, 2016

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The Lumata Group at Mobile Marketing Live – Brand Activation, Customer Acquisition, Engagement & Retention over mobile

by on October 14, 2012

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