Customer Communications Management
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
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Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.
But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.
Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
