customer communications
Annette Franz, CCXP & Scott Draeger, M-EDP outline what is 'CX Transformation' and why CX is the new business imperative for 2017
On Tuesday February 7th, 2017, GMC Software in conjunction with media partners: Document Strategy magazine, CX Magazine, Connected Thinking and E-learn2grow held the industry's first ever CX Transformation Day online event.
Customer communications management tools are evolving from supporting static, printed output and one-way broadcasting to creating dynamic, on-demand communications via multiple channels.
Application leaders should use this report to help them assess the best CCM solution for their organization. Download HERE >>>
When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.
These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.
Result Customer Communications has appointed Carole Hamilton to the senior position of Editorial Director. Carole was previously Associate Editorial Director at Publicis-Blueprint, where she led the content strategy for the George at Asda brand, recently launched bi-monthly fashion magazine George.com and created the George content for seasonal style guides to more than 5 million customers.
At retail specialist Result, Carole will be directing all editorial content for its fast-growing portfolio of clients. Customer-focused and truly engaging content is at the heart of the work Result delivers for its clients across multiple channels, including magazines, online and digital. [more…]
|
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.