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Importance of CRM in digital marketing

Importance of CRM in digital marketing

by on May 15, 2020

Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.


Warning about GDPR :  Customer data could become a major issue

Warning about GDPR : Customer data could become a major issue

by on December 20, 2017

Jim Conning, Managing Director of Royal Mail Data Services (RMDS)

With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses.

A problem for years in terms of customer engagement and marketing, data quality will now also become a legal concern.

Companies found to be using inaccurate customer or processing data without a legal basis, such as consent, could face fines of up to 4 per cent of global turnover or €20 million, whichever is greater. [more…]

New White Paper : “Tap into the opportunities the GDPR brings”

New White Paper : “Tap into the opportunities the GDPR brings”

by on October 22, 2017

Get this 'Golden Record' White Paper here >>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?


The true cost of bad data  … Royal Mail Data Services

The true cost of bad data … Royal Mail Data Services

by on February 13, 2017

Royal Mail Data Services Reports that Poor-Quality Customer Data Continues to Impede UK Brands’ Marketing Performance

As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data are about to hit home for major UK brands.

New research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor-quality customer data is costing them an average of six per cent of their annual revenues. So how can marketers and data experts finally clean up their customer data to improve overall operational efficiency and campaign effectiveness?

To learn more, download Royal Mail Data Services’ full research findings here. [more…]

Customer data: The monster under the bed? … BlueVenn

Customer data: The monster under the bed? … BlueVenn

by on January 9, 2017

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to the new report from international marketing technology brand BlueVenn: Customer data: The monster under the bed?

The report, which incorporates research from over 200 UK and US marketers, reveals the skills and attributes that marketers feel they need to acquire in order to survive today’s data-centric marketing landscape. With 72% of marketers hoping to acquire data analysis skills in the next two years, data management is now considered more vital than social media (65%), web development (31%), graphics design (23%) and search engine optimisation (13%). Despite this fact however, 27% of marketers are still handing over the process of data analysis to the IT department. [more…]

Digital loyalty solution :  Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

Digital loyalty solution : Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

by on May 26, 2016

Zapper the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK.

This smart system allows customers a fast alternative to pay for their items and gain immediate digital rewards. Zapper also saves stores valuable time and resources, providing instant customer data.

With an incredibly simple, reliable and robust solution, already proven globally, Zapper enables shoppers to open the app, scan a unique QR code at till point to quickly pay then leave starred rate and review feedback, instantly visible to the retailer. QR codes, although having been around for many years, are acknowledged by many, even retail behemoths such as Walmart, Shell & Tesco have developed apps, also using QR codes. [more…]

What the new EU data laws mean for multi-unit retailers : Chris Scarre and James Johnston

by on January 15, 2016

and  write ... With the agreed reform set to arrive in the spring, what exactly will new EU data protection legislation mean for your marketing department?

This spring, new EU data protection legislation is set to be passed after negotiations ended in December. According to Eurobarometer, two-thirds of Europeans say they are ‘concerned’ about not having complete control over the information they provide online, and the new laws will aim to give consumers more rights and better protection when it comes to giving businesses access to their personal data.


This Time It’s Personal : The Future of Marketing in Financial Services

by on November 17, 2015

Free-to-attend seminar and networking drinks Oracle's Maxymiser, in partnership with Mezzo Labs, are hosting a special event on Tuesday 24th November from 6pm-8pm at the [more…]

Xero / SMBs can now turn their financial data into marketing leads – a first for the UK

by on June 26, 2014

New partnership is aimed at helping small companies use existing customer data to refine campaigns and prospecting

In a first for the UK, Xero, the global leader in cloud accountancy software, has today announced a partnership with Constant Contact®, Inc. (NASDAQ:CTCT), a provider of online marketing tools and services for small businesses, enabling SMBs to use data from their accounts for a full range of highly-focused marketing campaigns.

Companies where most business comes from repeat customers will find the new combination ideally suited to their needs. SMBs will be able to search their customer base by a wide range of categories including age, location, or the last time they purchased a product or service.


World Retail Congress offers over 60 hours of focused, objective-led content across 3 days

by on May 2, 2014

World Retail Congress | A world of retail. A meeting of minds

Book your place today

The World Retail Congress @WorldRetail provides the critical context, new ideas and challenging thinking for senior retailers to understand the "new retailing" that is about to emerge from the global recession.