Customer Engagement 2019

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by Tim Bond on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Customer Engagement 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

Search theMarketingblog

Share our content – thanks

Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

Scoop It

Search here / theMarketingblog

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