Customer Experience
by Will Corry
on March 19, 2015
Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips
“Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.
For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.
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by Will Corry
on February 10, 2015
Adobe has release its latest Digital Trends 2015 report, surveying the responses of more than 6,000 marketing, and ecommerce professionals around the world on their digital marketing predictions for the upcoming year.
The report demonstrates that for 2015, customer experience has developed as an overarching driver with 22% of client-side organisations viewing this as the most exciting opportunity, and 78% of companies agreeing that they would be trying to differentiate through customer experience in the year ahead.
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by Will Corry
on December 13, 2013
Coventry (PRWEB UK) 14 November 2013 -- News UK, the newspaper publisher and global media services company, has invested in Rapide’s Rant & Rave platform to engage customers and find out what their customers really think of the service...Read On ...
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by Will Corry
on August 14, 2013

From 7th to 8th October 2013 the Loyalty Expo in London, UK, will be providing a voice of the customer-driven, best practice-focused customer engagement and loyalty forum.Web: http://loyaltyexpo.eu/event
Market leaders will be sharing their experiences and insights on customer engagement and retention strategies and trends, and attendees will leave with a much greater understanding of the latest research, technologies and solutions to help their organisations on the customer loyalty journey. [more…]
by Will Corry
on July 23, 2013
The key to a healthy brand is…
Personalised & relevant information are the pillars of customer loyalty and brand health. Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.
The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination. www.thunderhead.com
It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]
by Will Corry
on June 9, 2013
With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all. The company…
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by Will Corry
on August 8, 2012

New research from leading parcel company DPD reveals that 73 per cent of Brits have abandoned an online shop because of restricted or expensive delivery options.
Forty per cent of online shoppers complained that they are generally not offered a free delivery option and 37 per cent said retailers annoy them when they limit the delivery options or pre-select expensive options.
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