How personalisation has helped UK brands enjoy business uplift Iain Lovatt – Faculty of Business and Law Advisory Board at University of the West of England If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this […]
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers
National Customer Service Week is an excellent way of highlighting Britain’s customer service heroes. However, there are still many companies that are clearly getting their customer service efforts wrong. Paul Clark, CEO of Charter UK, reveals the Top 10 errors
