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customer loyalty

The top 4 branding rules to boost your promotional items

The top 4 branding rules to boost your promotional items

by on February 13, 2020

Having a successful business is one thing, but having a good brand is another ball game altogether.

Not only does a strong brand differentiates you and sets you apart from the rest of the competition, but there is also the fact that you manage to stay profitable and increase customer loyalty in the long run. Contrary to popular belief, the last part about customer loyalty is just as important as any other aspect.


How to create customer loyalty strategies that work

How to create customer loyalty strategies that work

by on October 10, 2019

Gaining a customer's attention is one thing, but keeping them is another.
Learn how to create successful customer loyalty strategies here.
Businesses that focus on [more…]

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

by on May 9, 2016

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.

This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?

Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.


[ White Paper Download ] … Nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

by on February 26, 2016

Download this White Paper

According to Gartner's research, nearly 90% of companies believe that customer experience will be their primary basis to fight competition.

Idomoo's Personalized Video Engagement Platform delivers 1:1 communication to the right target audience, meeting each customer's preferences and needs, creating long-lasting memorable customer experiences and tightening the brand-consumer connection.


5 reasons to implement social media marketing

by on April 30, 2015

The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.

While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.


McKinsey study, “Small businesses that make use of the web are growing twice as fast as those that aren’t on the web”

by on November 29, 2013

For entrepreneurs and managers looking to improve and build their business online – eSeller Media presents their easy ebook series.

Short reads on smart subjects to help you sell more, with titles on subjects from customer loyalty, social media and SEO to online marketing and 30 days to successful selling.

Go to and download free best  practice guides to help build your digital business. For more information email or call Steve Jones on 020 7933 8999


How customer experience is a key differentiator in driving customer loyalty, enhanced brand reputation and substantial revenue growth

by on July 23, 2013

The key to a healthy brand is…

Personalised & relevant information are the pillars of customer loyalty and brand health.   Guest article by Marchai Bruchey, Chief Customer Officer at

The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination.

It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

by on December 20, 2012

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.

A survey of 1000 consumers nationwide by Valassis shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]

Why should email marketing be so important to your business?

by on September 18, 2012

Put simply, people today have many buying options and very short memories.