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Customer Referrals

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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How to compete with larger businesses

How to compete with larger businesses

by on April 18, 2019

It can be challenging to succeed when you are operating in an industry with much larger companies.

These companies usually have the resources and reputation to corner the market which is frustrating if you are just starting out or looking to grow a small business.

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