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customer retention

Should companies plug the leak or keep filling the bucket?

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White Paper : Acquisition vs. retention: Where should brands focus? This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus – on customer acquisition or customer retention? It also highlights […]

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ACHICA improves their personalised customer experience using Sailthru Technology

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7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology. This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to

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